Hotels like yours got 30,000 visits on Roomza last month.You didn't see a dime.
Traffic averages based on aggregated GA4 data across comparable hotels on the Roomza platform, including search impressions, profile views, and booking clicks.
Travelers are already searching your hotel, comparing your hotel across every channel, and booking somewhere else.
How traffic is measured
Hotels currently onboarding across multiple U.S. markets.
Make Your Direct Channel Shine
Right now Roomza sends travelers to Amex FHR, Chase Travel, Citi Travel, Bonvoy, Hilton Honors, and other channels. You're not in that conversation. A direct book button changes that.
Your Profile on Roomza.com
Here's what travelers see when they find your hotel on Roomza.
The Grand Harbor Hotel
"Exceptional room with stunning harbor views. Cleanliness was impeccable..."
Direct Book Button
Prominent button that sends travelers to your booking engine instead of OTAs.
Room Quality Score
Your headline number displayed prominently. Calculated only from verified guest stays and feeds rooms intelligence data.
Verified Guest Reviews
Every review tied to a confirmed stay and identified room. Real reservations. Real rooms. Real dates.
Room-Level Scores
Travelers can drill into scores by room type, floor, view. No other platform shows this.
Real Guest Photos & Videos
Guest media from verified stays only. Current, trustworthy, impossible to fake.
Booking Channel Comparison
Make sure your direct channel and on-property benefits come first in search, driving revenue.
Community Comments & Replies
Real conversation between your hotel and guests. Not template damage control.
How Hotels Appear and Rank on Roomza
Understanding how your hotel is listed, how traffic works, and what improves your visibility.
How Your Hotel Is Listed
- Your hotel appears on Roomza when you activate your subscription and complete PMS integration
- Profile goes live within 48 hours of setup completion
- Initial listing includes basic property data; scores appear after 8-12 verified reviews
How Traffic Numbers Work
- Traffic is aggregated across hotels similar to yours (market, size, type)
- Includes search impressions, profile views, and booking channel clicks
- Your specific traffic becomes visible in your dashboard after activation
What Determines Your Ranking on Roomza
Room Quality Score
Your overall room performance score is the primary ranking signal. Higher scores = higher visibility in search results.
Verification Volume
More verified reviews = stronger ranking signal. Hotels with 50+ verified stays rank higher than those with 10.
Review Recency
Recent verified reviews signal active operations. Hotels with reviews in the last 30 days rank higher.
Response Rate
Hotels that respond to guest feedback within 48 hours get a ranking boost. Shows active engagement.
Guest Media
Verified guest photos and videos improve conversion. More media = higher click-through rates = better ranking.
Score Improvement
Hotels showing upward score trends get visibility boosts. Proves you're actively improving based on feedback.
What Increases Booking Conversions
Direct Book Button Prominence
Your direct booking button appears above all OTA options. Travelers see your best rate first.
Direct Booking Perks
Clearly communicate what guests get booking direct: upgrades, credits, early check-in, etc.
Verification Trust Signal
100% verified reviews reduce booking anxiety. Travelers trust verified feedback more than unverified.
Bottom line: Your ranking improves as you collect verified reviews, maintain high room scores, and respond to guests. Your conversions improve when you make direct booking benefits clear and maintain verification trust.
A Room Quality Score From Guests Who Actually Stayed
Not Google reviews from strangers with agendas. Not TripAdvisor ratings from people who never checked in. A verified score built on confirmed stays. This is what makes the direct book button convert.
Every review tied to a confirmed stay and identified room. Only guests who actually stayed can review. No fake reviews. No competitor sabotage. Just real feedback from real guests.
AI Discovery
Roomza structures verified hotel data in a format designed for AI travel discovery.
As AI travel search expands, structured verified hotel data becomes a primary ranking signal.
AI Recommends Hotels
ChatGPT, Perplexity, and other AI assistants are answering millions of "where should I stay" questions every day.
Structured Data Advantage
Hotels with verified, structured data on Roomza are positioned for AI recommendation algorithms.
Zero Commission
A new distribution channel with zero commission, included in your subscription.
Boutique hotel with verified guest reviews and room-level scores. All reviews tied to confirmed stays through Roomza's verification system.
View on RoomzaFrequently Asked Questions
Everything you need to know about Roomza Hotel Profiles
Roomza has 1M+ active travelers searching for hotels across the platform. Your hotel appears in relevant searches based on location, amenities, and verified quality scores. Traffic comes from organic search, direct navigation, and AI discovery channels.
Guests click your Direct Book button and land on your booking engine. The transaction happens on your site. You control pricing, inventory, and the booking experience. Roomza simply sends qualified traffic to you.
No PMS integration required. You provide your direct booking URL, and we add the button to your profile. Optional: Connect your PMS to enable verified review collection and real-time inventory display.
Initial setup takes about 20 minutes. Ongoing management is minimal—respond to guest comments when you choose, update photos occasionally. Most hotels spend less than 30 minutes per month.
Your Direct Book button goes live immediately. You gain access to your dashboard to monitor traffic, clicks, and engagement. You can add photos, respond to reviews, and customize your profile. Verified review collection begins if you connect your PMS.
The Math
The traffic is already there. The only question is whether you're capturing it or letting OTAs have it.
Modeled ROI Scenario
Conservative industry benchmarks
Modeled using conservative industry booking conversion benchmarks.
All Roomza Intelligence capabilities are included in one $300/month subscription per property.
Founding Hotel Partner Program
Early access benefits for hotels joining now
How to activate your hotel profile
Simple 3-step process to start capturing demand
Claim your hotel profile
Verify ownership and access your dashboard
Add your direct booking link
Connect your booking engine URL
Go live and start capturing demand
Your direct book button goes live immediately
No PMS integration required. Works with any booking engine. Setup takes about 20 minutes.
You're already on Roomza.
Your travelers are already here.
Claim your profile and start converting them.
Risk-free launch. Cancel anytime. Pause your subscription if you are not capturing direct bookings.